Great design is human

This week, after all the buzz around the new OpenAI model creating ads, flyers, photos, and more—honestly, great-looking stuff—it got me thinking:
Are we entering a new era in design?
Will businesses start relying so heavily on AI that they reduce their creative workforce?
Is this the end of graphic designers?

My answer? Immediately no.
We’re not at the end, we’re at the beginning of a new phase in digital media.
And here’s what I believe: the more people turn to AI for creativity, the more the human touch will stand out.

There’s nothing like a piece of advertising, a brand story, or a design built from real human emotion, purpose, and intuition.
AI is a powerful tool, a vast source of knowledge and a remarkable creative assistant. But it’s just that: a tool.

It can’t replace soul. It can’t replace vision. And it definitely can’t replace purpose.

So if you’re a creator: now is your time.
Create with purpose. Create with heart. And you’ll be the one who stands out.

With heart,
Cata